What are the Most Recognized Brands in Real Estate?

Why & how it matters to you

What are the Most Recognized Brands in Real Estate?

RE/MAX known for its red, white and blue hot air balloon, has the most qualified agents of any franchise, according to Real Trends’ “America’s Best Real Estate Agents” rankings for the third year in a row.

According to the market research firm Milward Brown’s survey of 1,200 recent homebuyers and sellers, who were asked to list the names of any realty agencies they’ve seen, although C21 was the brand with the most consumer awareness, RE/MAX came in a close 2nd.

The company scored a 94 percent awareness rating, barely outranking RE/MAX at 89 percent which blew the 3rd brand Keller Williams at 52 percent, out of the water.

It was also the most recognized name in real estate at 32 percent, topping Re/Max at 27 percent and Real Living at 23 percent. Keller Williams, at 12 percent, came in at fourth place in this category.

Here are the full results of the Millward Brown study:

Most consumer awareness

Century 21 — 94 percent
Re/Max — 89 percent
Keller Williams — 52 percent
Redfin — 38 percent
Berkshire Hathaway — 38 percent
Weichert — 19 percent
Realty Executive — 13 percent
Real Living — 6 percent

Most recognized name

Century 21– 32 percent
Re/Max — 27 percent
Real Living — 23 percent
Keller Williams — 12 percent
Redfin — 11 percent
Realty Executive — 11 percent
Berkshire Hathaway — 10 percent
Weichert — 10 percent

RE/MAX known for its red, white and blue hot air balloon, has the most qualified agents of any franchise, according to Real Trends’ “America’s Best Real Estate Agents” rankings for the third year in a row. Roughly 20 percent of all individual agents and team leaders (2,506 of 12,571) featured in the 2017 edition of the annual survey were members of the RE/MAX network.

With a network of more than 110,000 agents worldwide, RE/MAX is the only brand that can legally say that “nobody in the world sells more real estate than RE/MAX, as measured by residential transaction sides.” Also boasting a presence in more than 100 countries and territories, giving it a global footprint unmatched by any other real estate brand.

Having a recognizable brand behind you when buying or selling real estate can go a long way in getting you or your property the most exposure possible.

Jaci Coan

Jaci Coan

Broker & Owner of RE/MAX Trinity